A friend just emailed me a link to a study by online reputation company Rapleaf that reveals the varying levels of adoption of social media platforms by gender and age. In the 18 to 24 age category, women dominate social media networks with the exception of LinkedIn and Perfspot. In the same category, women also [...]
Archive for July, 2008
Do Public Relations Professionals Hate their Jobs?
Posted in Interesting Articles, tagged BBC, dan dunlop, Jennings, Jennings and Company, Pakistan Chronicle, PR, public relations on July 28, 2008 | Leave a Comment »
Okay, I doubt that most of you read the Pakistan Chronicle. I’m right there with you. But last week a colleague of mine gave me the July 11 issue to review. On page 62 there was a story titled “When Work is Hell.” Evidently BBC did a survey of the top 10 most hated professions [...]
Duke Brand Awareness Study
Posted in Interesting Articles, tagged dan dunlop, Duke Magazine, Duke University, Gavan Fitzsimons, Jennings, Jennings and Company, Journal of Consumer Research, Tanya Chartrand on July 24, 2008 | Leave a Comment »
Yesterday I read an article in Duke Magazine (July-August Issue) that reviewed a study by two professors of marketing and psychology that casts new light on the power of well-established brands. The study by Gavan Fitzsimons and Tanya Chartrand of Duke was published in the Journal of Consumer Research. They found that exposure to well-known [...]
Nothing is More Important Than Brand Experience
Posted in Brand Experience, tagged batteries plus, brand advocate, brand ambassador, Brand Experience, dan dunlop, Jennings, PF Changs, starbucks on July 22, 2008 | 1 Comment »
I’ve written about my bad experience with Batteries Plus, so perhaps its time I said something about positive brand experiences.
I am incredibly loyal to a great number of brands, particularly Starbucks, PF Changs and Plaza Cleaners. All three of these share one quality: My personal experience with their brands has been extraordinary. What makes them [...]
I Bought a Flip
Posted in Trends and Technology, tagged dan dunlop, flip, flip video, the flip on July 21, 2008 | Leave a Comment »
Okay, the truth is that I told my wife that I wanted a Flip and she went out and bought one that day. Now “we” have a Flip. What’s a Flip? It’ a simple to use, pocket-sized camcorder with one-touch recording and digital zoom. It’s the size of an iPod and holds 60 minutes of [...]
Update on Batteries Plus
Posted in Brand Experience, tagged batteries plus, battery outlet, battery retailer, dan dunlop on July 19, 2008 | Leave a Comment »
There still has not been resolution to my Batteries Plus experience. The last official communication I had from Batteries Plus was that they had made several attempts to contact the store owners, but had gotten no response. It seems that there will be no response.
In the end, the lesson remains the same: In a retail [...]
Batteries Plus Responds
Posted in Brand Experience, tagged batteries plus, battery franchise, battery outlet, battery retailer, battery store, paul klatt, werker, werker batteries on July 9, 2008 | 1 Comment »
Yesterday I received a thoughtful email reply from Paul Klatt, the product support manager at Batteries Plus. I was impressed with both the speed and the tone of the response. Importantly, the response was not automated; it was written by a real person in response to my specific complaints and comments. Paul let me know [...]
Batteries Plus Just Lost a Brand Advocate
Posted in Brand Experience, tagged batteries plus, batteriesplus, battery outlet, battery retailers, car batteries, cell phone batteries, franchise opportunities, russ reynolds, www.batteriesplus.com on July 8, 2008 | 3 Comments »
I started this blog because I wanted the freedom to write about my experiences and reflection about various brands I come into contact with along the way. Some of these experiences will be positive and other will not. This post is about a negative experience I had today with Batteries Plus – a company I [...]
