This is my typical experience with the Amazon.com brand:
On Monday I read a USA Today book review for a new branding text by Rob Walker. The book is titled: Buying In. So, I immediately went online Monday morning and ordered the book via Amazon. Ordering is an easy process; they’ve got all of my information [...]
Archive for August, 2008
Advertising Via Watermelon
Posted in Interesting Articles, Trends and Technology, tagged advertising, dan dunlop, fruitvertising, Jennings, Jennings and Company, media creativity, mediapost, Ziploc on August 19, 2008 | 2 Comments »
There was a story in MediaPost’s Media Creativity email blast today about the use of watermelon as an advertising vehicle. In the article, author Amy Corr called it ‘fruitvertising.’ Specifically, they are talking about placing stickers on watermelon to promote a product. If you think about it, watermelon are the billboards of the fruit world. [...]
Green Marketing Gone Wrong
Posted in Brand Experience, Green Marketing, tagged dan dunlop, eco-friendly marketing, garden of eating, green direct mail, Green Marketing, green restaurant, Jennings, Jennings and Company on August 19, 2008 | 1 Comment »
One lesson that green organizations and their marketers need to learn is that if you stake out a ‘green’ position, you need to be green. It’s another example of living the brand. I know it sounds simple, but it’s not. These companies need to be aware of green marketing and advertising practices such as green [...]
Liberty Mutual and Echo Branding
Posted in Echo Branding, tagged dan dunlop, Echo Branding, Jennings, Jennings and Company, liberty mutual, personal responsibility, responsibility campaign, responsibility project on August 17, 2008 | Leave a Comment »
If you’ve been watching the Beijing Olympics on television, you’ve probably seen commercials for Liberty Mutual Insurance. Liberty Mutual’s ‘Responsibility’ advertising campaign is a wonderful example of echo branding – where companies create a brand experience and messaging that reflects shared values with their target audience. In this day of ever increasing insurance premiums, imagine [...]
Starbucks Flounders
Posted in Brand Experience, Uncategorized, tagged brand advocate, Brand Expeditions, dan dunlop, Jennings, Jennings and Company, McDonald's, starbucks on August 15, 2008 | Leave a Comment »
Anyone who knows me will tell you that I am a huge advocate of Starbucks. So, to see the brand flounder like it is truly amazes me. How did this happen? Well, I’ve got some ideas.
It starts with arrogance and complacency. For years, even though I spend a small fortune with Starbucks, I have [...]
To Brand A Nation
Posted in Brand Experience, tagged archetypes, Beijing Olympics, brand archetypes, branding, China, dan dunlop, Jennings, Jennings and Company, Olympics, rebranding on August 13, 2008 | Leave a Comment »
I remember years ago reading an article about the United Kingdom’s rebranding efforts. Imagine rebranding an entire nation. Well, that’s what’s going on right now with China during the Olympics. This is a massive rebranding effort, the likes of which the world has never seen. It is an expensive, high stakes game.
If you saw the [...]
The Wingate Brand Experience
Posted in Brand Experience, Uncategorized, tagged Brand Experience, dan dunlop, Jennings, Jennings and Company, Lexington Medical Center, Lexington Wingate, Wingate, Wingate hotel on August 11, 2008 | Leave a Comment »
Every other week I travel on business to Lexington, South Carolina, a suburb of Columbia. Recently I have been staying at a new Wingate Hotel located only a mile down the road from one of our clients – Lexington Medical Center. The hotel is brand new, has free wireless internet access and a free continental [...]
Novant Health: A Swift and Nimble Approach
Posted in Healthcare Marketing and Branding, tagged certificate of need, dan dunlop, healthcare marketing, Holly Springs, Jennings, Jennings and Company, North Carolina, novant, novant health on August 8, 2008 | 2 Comments »
The AAMC has published studies that clearly demonstrate that consumers are put off by healthcare organizations publicly airing their disputes. They have no appetite for it. They simply don’t want to think about the business side of healthcare. And they want us focused on health and patient care, rather than profits and battles over territory.
For [...]
