There’s an article in today’s MediaPost Marketing Daily titled “Green Issues Suffer During Economic Blues.” The story uses Gallup data to show a definite shift in consumers’ attitudes toward green issues changing in light of looming economic hardships. A Gallup survey in January 2000 showed 70% of Americans reporting that the environment should take priority [...]
Archive for October, 2008
Green Sentiments Fade During Tough Times
Posted in Green Marketing, Interesting Articles, tagged dan dunlop, economic blues, gallup, Green issues suffer, Green Marketing, green sentiments fade, Jennings, Jennings and Company, mediapost marketing daily on October 24, 2008 | Leave a Comment »
Banks Using Echo Branding to Connect with Distrustful Consumers
Posted in Echo Branding, Green Marketing, tagged dan dunlop, Echo Branding, fuel eficient auto loan, green banking, green loans, Jennings, Jennings and Company, mediapost marketing daily, trudifferences, truliant, truliant federal credit union on October 22, 2008 | 1 Comment »
In yesterday’s MediaPost Marketing Daily, there was an article titled “Green Banking Builds Consumer Connections.” This article does a great job of describing how banks are turning to echo branding, the notion of connecting through your customers’ values, to re-engage consumers who have been put off by the recent events on Wall Street. In short, [...]
More on Energy Independence
Posted in Green Marketing, Interesting Articles, Uncategorized, tagged American Public Media, BusinessWeek, dan dunlop, Dick Gordon, Energy for Generations, Jennings, Jennings and Company, NPR, Pete Ferrell, The Story, wind energy, wind evangelist, wind power on October 7, 2008 | 1 Comment »
After reading my post about the Pickens Plan, my wife drew my attention to an NPR story about a family farmer who has turned part of his land into a wind farm. The story was produced by American Public Media’s The Story, hosted by Dick Gordon. You can access the story online by clicking here. [...]
T. Boone Pickens’ Call for Energy Independence
Posted in Green Marketing, Uncategorized, tagged boone pickens, dan dunlop, energy independence, energy policy, Green Marketing, jenning, jenning and company, natural gas, pickens plan, stanford university, sustainability, sweetwater texas, wind energy, wind power on October 6, 2008 | Leave a Comment »
As a branding and advertising professional, I’ve been intrigued by the “Pickens Plan” television commercials running during this election season. So I decided to check out the website: www.pickensplan.com. The first thing I did was watch the opening video, and I found it to be fairly compelling. T. Boone Pickens walks the viewer through [...]
When Did ‘Vetting’ Become All The Rage?
Posted in Trends and Technology, tagged Casper Weinberger Jr., charles gibson, dan dunlop, heavy vetting, Jennings, Jennings and Company, Mike Allen, NY Tmes, politico, Real clear politics, sarah palin, vetter needs vetting, vetting, vetting is for wimps, vetting or voyeurism, Washington Independent on October 3, 2008 | Leave a Comment »
Vetting. The NY Times recently ran a story titled: “Palin Disclosures Raise Questions on Vetting.” On Politico.com, Mike Allen wrote a story recently titled “McCain explains Palin Vetting.” On January 17, 2008, RealClearPolitics.com ran a story titled “Vetting Obama.” And the Washington Independent ran a story of September 2, 2008 simply titled “Vetting?”
My question is, [...]
