I have to say that I love the Miller High Life commercials featuring the Miller delivery guy. They are so real and they just connect with me. As a career agency guy I tend to be jaded when it comes to advertising, but these spots make me smile. They fly in the face of up-tight, [...]
Archive for November, 2008
Miller High Life Delivery Guy Commercials
Posted in Uncategorized, tagged dan dunlop, Jennings, Jennings and Company, miller high life, skybox spot on November 25, 2008 | 1 Comment »
Wind Power in Rock Port, Missouri
Posted in Green Marketing, Trends and Technology, Uncategorized, tagged American Way magazine, dan dunlop, energy independence, Jennings, Jennings and Company, John Deere Wind Energy, Rock Port Missouri, Wind Capital Management, wind power on November 24, 2008 | Leave a Comment »
On a recent flight to San Diego, I stumbled upon an article in the American Way magazine titled “The Wind Beneath the Power.” It tells the story of tiny Rock Port, Missouri’s $10 million investment in wind power. The town of Rock Port, with the help of John Deere Wind Energy and Wind Capital Management, [...]
Tide’s Loads of Hope Promotion
Posted in Echo Branding, Uncategorized, tagged America's Second Harvest Network, CleanStart Fund, Echo Branding, Loads of Hope, philanthropy, Proctor & Gamble, Tide, Tide brand, Tide Philanthropy, Tide vintage t-shirt on November 23, 2008 | 3 Comments »
Have you seen TV commercials for Tide’s Loads of Hope promotion. Essentially, you can buy a Tide vintage logo T-shirt on their website and the proceeds of the sale support Tide’s efforts to help disaster victims. Here’s how Tide describes the effort on their website:
Tide Loads of Hope helps in the crucial days, weeks and [...]
Vermont as a Brand
Posted in Brand Experience, Interesting Articles, tagged burlington, burlington vermont, centers for disease control and prevention, city brands, dan dunlop, healthy cities, healthy living, Jennings, mike stobbe, most healthy cities, new england life, the new colonist, vermont on November 18, 2008 | Leave a Comment »
What comes to mind when you think of Vermont? Cows? Beautiful fall foliage? Ben & Jerry’s Ice Cream? Skiing? For me, Vermont has always been about a way of life – more gentle and a little safer than most of us experience. To be fair, I spent a good part of my childhood in Vermont [...]
McDonald’s Wi-Fi Comes at a High Cost
Posted in Brand Experience, tagged dan dunlop, Jennings, Jennings and Company, MCCafe, McDonald's, McDonald's brand experience, McDonald's Wi-Fi, starbucks, wi-fi service, wifi on November 4, 2008 | Leave a Comment »
Whenever I begin to think that McDonald’s is doing something right, they pull the rug out from under me and once again prove me wrong. My recent experiences with McCafe serve as one example. The latest is the introduction of Wi-Fi service at 9,000 McDonald’s nationwide. Upon visiting a McDonald’s earlier today, I was excited [...]
The College of Charleston Brand Experience
Posted in Brand Experience, Uncategorized, tagged branding campaign, College of Charleston, college of charleston photos, dan dunlop, institutional branding, Jennings, Jennings and Company on November 2, 2008 | Leave a Comment »
If I could start over as a high school student thinking about where to go to college, I would choose the College of Charleston! In the spirit of full disclosure, my firm was recently retained to produce an institutional branding campaign for the school. Last Thursday, my team from Jennings made our first official visit [...]
