It’s the holiday season and holiday cards are arriving at my office daily. I love receiving cards, in many cases reconnecting with old friends and colleagues. What I don’t like in the least is receiving company holiday cards with no signatures! This practice is just thoughtless and lazy. Why even go to the trouble of [...]
Archive for December, 2008
My Pet Peeve About Company Holiday Cards
Posted in Green Marketing, Trends and Technology, tagged christmas cards, corporate christmas cards, corporate holiday cards, dan dunlop, green holiday greetings, green holiday practices, greenwashing, Holiday card let-down, holiday cards, Jennings, Jennings and Company, pet peeve, thoughtless gestures, unsigned holiday cards on December 23, 2008 | Leave a Comment »
“Twilight” Saga by Stephenie Meyer
Posted in Brand Expeditions, tagged account planning, consumer anthropolgy, cultural anthropology, dan dunlop, ethnographic research, ethnography, good read, Jennings, stephenie meyer, teen trends, twilight, twilight saga, vampires, werewolves on December 17, 2008 | 1 Comment »
One facet of my role as a marketer is to understand and keep up with trends out there in the marketplace. To some degree, I’m a self-trained consumer anthropologist, conducting ethnographic research at every opportunity. Well, when I heard about the outrageous success of the Twilight Saga (book series) by Stephenie Meyer, I was obligated [...]
Make Sure Your Tray Tables Are In The Full Upright and Locked Position
Posted in Brand Advertising, Media Planning, Trends and Technology, tagged airport advertising, Brand Expeditions, contact planning, dan dunlop, Jennings, Jennings and Company, media placement, Media Planning, passenger security checkpoint advertising, securitypoint media, tray liner advertising, US Airways, zappos, zappos advertising, zicam, zicam airplane advertising on December 16, 2008 | 2 Comments »
The fact that advertising is everywhere is nothing new. But it is amazing some of the places you’ll find it – and some of the product tie-ins. Companies targeting business travelers are finding unique ways to deliver their messages.
Are you familiar with Zappos, the online shoe retailer? Lately I’ve noticed ads for Zappos lining the [...]
Media Planning for 2009: Play to Win!
Posted in Media Planning, Trends and Technology, tagged adam armbruster, advertising in a down market, dan dunlop, Jennings, Jennings and Company, Media Planning, NC advertising agency, Raleigh advertising agency, successful media planning, television week, televisionweek, tv week, winning media plan on December 11, 2008 | Leave a Comment »
The media supervisor in my firm, Cassie Stox, drew my attention to an article in TelevisionWeek (November 10, 2008 issue). We were actually on our way to a client’s facility to present their 2009 media plan, when she came upon the article titled “Taking Bigger Share of Down Market: Shifting Media Plan to Web and [...]
Stove Top Stuffing & Experiential Marketing
Posted in Experiential Marketing, tagged bus shelter advertising, dan dunlop, EMF blog, experiential forum, Experiential Marketing, Jennings, Jennings and Company, Kraft, Kraft Foods, New York Times, NY Times, stove top stuffing on December 3, 2008 | Leave a Comment »
There was an interesting article in yesterday’s NY Times about Kraft Foods’ latest marketing effort on behalf of its Stove Top Stuffing brand. The experiential marketing campaign will include Kraft pumping heat into bus shelters in cold metro areas like Chicago. The warmth will be linked to Stove Top Stuffing through the use of bus [...]
Burger Wars: Whopper vs. Big Mac
Posted in Brand Advertising, tagged BK, burger documentary, burger king, burger taste test, burger wars, dan dunlop, Jennings, Jennings and Company, McDonald's, Stacy Peralta, Whopper, Whopper virgins, whoppervirgins.com on December 1, 2008 | 1 Comment »
If you’ve seen Burger King’s newest TV commercials, you are aware that BK is doing a taste test putting its Whopper up against McDonald’s Big Mac. The catch is that the people doing the tasting are “burger virgins.” These are people living in remote locations around the world (remote areas of Thailand, Romania and Greenland) [...]
