Posted in Green Marketing, Interesting Articles, tagged Ann Smarty, Best Green Blogs, build links by greening your business, dan dunlop, dotherightthing.com, eco-friendly links, ecoFirms.org, green company directory, Green Maven, green profiles, GreenMaven, grownews.com, Jennings, promoting your green practices, search engine people on January 29, 2009 | Leave a Comment »
Yesterday I came upon a post by Ann Smarty on www.searchenginepeople.com. Ann’s post is all about how to manage your company’s reputation by way of promoting its green practices online. You can check out the post by clicking here.
Ann points out a number of resources including the following:
www.DoTheRightThing.com – You can add your company’s URL [...]
Read Full Post »
Posted in Echo Branding, Green Marketing, Trends and Technology, tagged American Girl, American Girl Magazine, dan dunlop, Echo Branding, eco-friendly messaging for kids, green for kids, green marketing to kids, green messaging for children, green messaging targeting kids, growing up green, Jennings, Jennings and Company, On The Border, Scholastic, Time for Kids on January 27, 2009 | Leave a Comment »
Not only are kids today growing up with enhanced computer literacy and a fondness for social media, they are also being immersed in the philosophy of being green. I see this almost daily with my 10-year-old daughter. Green messaging is everywhere, in almost everything she reads. Often in her weekly reading assignments in “Time (Magazine) [...]
Read Full Post »
Posted in Marketing Awards, tagged Clio Awards, Communicator Awards, dan dunlop, Davey Awards, guide to advertising awards, guide to marketing awards, Hermes Creative Awards, Jennings, Jennings and Company, list of marketing awards, MarCom Awards, Marketing Awards, marketing awards listing, Mercury Awards, Mobius Awards, Service Industry awards, Telly Awards, Videographer Awards on January 17, 2009 | Leave a Comment »
It seems as though I get a mailer at least once a week from some new awards competition that I’ve never heard of. The strangest was the Blingy Awards. I kid you not. The 2009 Blingy Awards honor excellence in television, video, film, web and multi-media. Check them out at www.BlingyAwards.com. By the way, their [...]
Read Full Post »
Posted in Brand Personification, tagged alltel, alltel advertising, alltel negative archetypes, alltel wireless, archetypes in advertising, Brand Personification, chad, dan dunlop, Jennings, negative archetypes, wireless thugz on January 16, 2009 | Leave a Comment »
You know Chad. He’s the guy in the Alltel TV commercials who is the personification of the Alltel brand. The truth is that Chad isn’t what makes these commercials so effective. The secret to the success of these commercials is the way in which Alltel has given human faces and personalities to its competitors’ brands. [...]
Read Full Post »
Posted in Interesting Articles, tagged associated press report, bangers and mash, brand perception of france, dan dunlop, english top French in wine consumption, fish and chips, French Whine, Italy beats France, Jennings, Jenny Barchfield, misperceptions of France, perceptions of France, UK wine consumption, US wine consumption, wine-consuming countries on January 14, 2009 | Leave a Comment »
Okay, I have to admit, my perceptions of France just came crashing down today after reading an Associated Press report by Jenny Barchfield on the topic of global wine consumption and production.
Did you know that since 2005 people in the United Kingdom have consumed more wine each year than the French? Shocking.
Did you know that [...]
Read Full Post »
Posted in Healthcare Marketing and Branding, social media, tagged bawstonblog, BCBSMA, blue cross blue shield of massachusetts, dan dunlop, dandunlop.blogspot.com, healthcare marketing done right, Jennings, keepmydoc.org, social marketing in healthcare, social media in healthcare, thehealthcaremarketer.wordpress.com, Tufts, tufts facebook group, Tufts Medical Center on January 12, 2009 | 1 Comment »
If you’re not familiar with the battle taking place right now in Boston between Tufts Medical Center and BCBS of Massachusetts, let me tell you it’s a big one! It has been featured in the Boston Globe, the Wall Street Journal Health Blog, and numerous other news outlets. But what’s interesting to me is how [...]
Read Full Post »
Posted in social media, tagged dan dunlop, fish face, fish face promotion, Jennings, Jennings and Company, NC Aquariums, New England Aquarium, online promotions, show us your fish face on January 9, 2009 | Leave a Comment »
I am a fan of a viral/interactive promotion of the NC Aquariums where visitors to their website are encourage to submit photos of themselves and their children making fish faces! The URL for the promotion is www.showusyourfishface.com.
I first learned about the program from their outdoor advertising promoting the “show us your fish face” URL. My [...]
Read Full Post »
Posted in Good Books, social media, tagged books on social marketing, books on social media, dan dunlop, Facebook marketing, groundswell, Jennings, Jennings and Company, Jim Tobin, Join the conversation, now is gone, PR 2.0, Social Media is a Cocktail party, social media marketing on January 7, 2009 | 1 Comment »
Last weekend I read Jim Tobin’s new book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” It is one of three or four new books on social media that I ordered from Amazon over the holidays. I also bought “Facebook Marketing: Leverage Social Media to Grow [...]
Read Full Post »
