Okay, one of my colleagues and I were given the opportunity to sample the new Starbucks Via Ready Brew. This is their new soluble product that is supposed to revolutionize the world of instant coffee. We didn’t have the benefit of a blind taste test, but it sure tasted like freshly brewed coffee. We each [...]
Archive for February, 2009
Starbucks New Via Ready Brew
Posted in Brand Advertising, Brand Expeditions, Trends and Technology, tagged dan dunlop, Jennings, Jennings and Company, microground coffee, ready brew, starbucks, starbucks instant coffee, starbucks product launch, via, VIA ready brew on February 24, 2009 | Leave a Comment »
Green Restaurant Chains
Posted in Green Marketing, Trends and Technology, tagged arby's, chipotle mexican grill, dan dunlop, green restaurant chains, green restaurants, Jennings, Jennings and Company, nation's restaurant news, NRN, restaurant chains going green, restaurant chains growing green, subway on February 23, 2009 | 1 Comment »
There was an interesting article last week in Nation’s Restaurant News about restaurant chains continuing their green efforts despite the challenges posed by the economy. According to the article, several quick-service chains are moving toward more eco-friendly operations and facilities. These chains include Arby’s, Carl’s Jr., Chipotle Mexican Grill and Subway.
According to the article, Arby’s [...]
Use ‘Article Marketing’ to Boost Visibility
Posted in Good Books, online marketing, tagged alison woo, article banks, article city, article marketers, article marketing, dan dunlop, ezine articles, ezine trendz, how to say it, idea marketers, isnare, Jennings, Jennings and Company, lena claxton, Marketing with New Media, online article distribution, submit your articles, the phantom writers on February 17, 2009 | Leave a Comment »
Last weekend I was reading “How to Say It: Marketing with New Media” by Lena Claxton and Alison Woo, and they recommended ‘article marketing’ as a tactic for businesses to promote themselves and increase visibility. By this they mean using online article distribution services to submit your articles (600 to 900 words typically) to article [...]
Marketing Awards Competition Deadlines
Posted in Marketing Awards, tagged american business awards, dan dunlop, hermes awards, Hermes Creative Awards, international stevie awards, Jennings, Jennings and Company, Marketing Awards, marketing awards deadlines, mature media awards, senior awards, stevie awards, Telly Awards, upcoming awards deadlines on February 16, 2009 | Leave a Comment »
The submission deadlines for a number of marketing awards competitions are fast approaching. It is once again awards season!
The National Mature Media Awards recognize marketing communications targeting older adults. The deadline for submission of award entries is March 6, 2009. Entry fee is $49 per entry. Check them out online at www.seniorawards.com.
The deadline for submissions [...]
Small Businesses Lag in Online Presence
Posted in New Research Studies, online marketing, tagged Center for Media Research, dan dunlop, Jennings, Jennings and Company, nielsen, NielsenOnline survey, small business advertising trend, small business internet use, small business research brief, small business study, small businesses online, webvisible on February 14, 2009 | 1 Comment »
My email blast yesterday from the Center for Media Research featured a new study from Webvisible and Nielsen that reported that only 44% of small business have websites. Click here to access the research brief. It was also discovered that half of all small businesses spend less than 10% of their advertising budget on online [...]
Forum on Customer Based Marketing Strategies
Posted in Green Marketing, Healthcare Marketing and Branding, Marketing Conferences, tagged CBM 09, CBM conference, customer based marketing strategies, dan dunlop, healthcare marketing blog, healthcare marketing done right, http://dandunlop.blogspot.com, http://thehealthcaremarketer.wordpress.com, Jennings, Marketing Conferences, the healthcare marketer on February 12, 2009 | Leave a Comment »
I’ve vanished for the last week or so. The reason: I’ve been attending the 14th National Forum on Customer Based Marketing Strategies. Last Thursday I gave a presentation at the conference about green marketing in the healthcare industry. It was a terrific conference and I did my best to write posts after attending particularly interesting [...]
