Today is my birthday. Yes indeed. I’m not fifty yet but certainly getting closer by the minute! And perhaps forecasting what is to come, this morning’s MarketingDaily email blast from MediaPost featured a lead story about Kimberly-Clark’s Depend brand which is about to launch the largest campaign in its history. Needless to say, this was [...]
Archive for March, 2009
Birthday Greetings from Depend Brand and Colbie Caillat
Posted in Interesting Articles, tagged dan dunlop, Brand Expeditions, mediapost, media post, marketing daily, depend brand, Kimberly-Clark, Depend branding campaign, Colbie Caillat on March 30, 2009 | Leave a Comment »
When Did “Value Meals” Become “Pairings”?
Posted in Brand Expeditions, Trends and Technology, tagged artisan sandwich, dan dunlop, dunkin donuts, pairings, starbucks, starbucks pairings, starbucks value meal, value meal, value meals on March 25, 2009 | Leave a Comment »
My question of the day is: When did “value meals” become “pairings”? The answer: When Starbucks decided to start offering value meals. A pairing is just an upscale version of a value meal. To truly be a pairing, you have to use words like ‘artisan’ and ‘caffe’.
Throughout history there have been many memorable pairings: Peanut [...]
New Full Frame Documentary Film Festival Blog
Posted in Brand Expeditions, online marketing, tagged dan dunlop, Documentary film, film festivals, Full Frame, full frame documentary film festival, Full Frame Film Festival, north carolina film festival on March 23, 2009 | 1 Comment »
With the Full Frame Documentary Film Festival a little more than a week away (April 2 – 5), I took it upon myself to create the “unofficial” Festival blog on WordPress. You can find the blog at http://fullframefest2009.wordpress.com. There’s some good information on the site, along with links to other blogs following documentary film.
I’ve already [...]
Full Frame Documentary Film Festival
Posted in Brand Expeditions, Brand Experience, tagged academy of motion picture arts and sciences, dan dunlop, Full Frame, full frame documentary film festival, hoop dreams, Jennings, sports-themed films, steve james on March 10, 2009 | Leave a Comment »
“Sports-Themed Films Get Festival Treatment”
One of the leading documentary film festival brands is Full Frame. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of more than 100 films as well as discussions, panels, and southern hospitality. Set [...]
GE’s Ecomagination
Posted in Brand Advertising, tagged ecomagination, GE ecomagination, general electric on March 3, 2009 | Leave a Comment »
If you’re like me, you’ve probably seen GE’s TV commercials for its ecomagination initiative. They are currently running their “scarecrow” ad, and ran their “dragon” ad during the Beijing Olympics. If you visit the ecomagination website, you can learn a lot about GE’s commitment to a healthier world – http://ge.ecomagination.com. It is a cool website. [...]
Starbucks Moves Beyond Arrogance
Posted in Brand Expeditions, Brand Experience, tagged Brand Expeditions, dan dunlop, Jennings, Jennings and Company, starbucks, starbucks gold on March 2, 2009 | Leave a Comment »
It seems to me that Starbucks has finally been forced to face the reality that it can’t succeed by taking its best customers for granted. Recently it introduced its Starbucks Gold program that offers daily discounts for Gold Card holders. Just a few days ago I even received a postcard in the mail from Starbucks [...]
