Earlier this week I spoke to a group of about 40 healthcare marketers from Adventist Health System who were attending their annual Marcom Summit. We covered some really good ground in the 90-minute presentation. The goal of the talk was to demystify social media for the group and make it relevant to healthcare marketing. Importantly, [...]
Archive for April, 2009
South of the Border
Posted in Brand Expeditions, Brand Experience, tagged alton brown, Cadillac Ranch, Confusion Hill, dan dunlop, diners drive-ins and dives, feasting on asphalt, Food network, Gravity house, Largest ball of twine, Roadside America, route 66, south of the Border on April 10, 2009 | Leave a Comment »
I’m a sucker for tacky Americana. This week as I was driving back from a speaking engagement in Charleston, S.C., I stopped at South of the Border, a remnant of an age in America when roadside attractions were all the rage.
South of the Border is perhaps best known for its dozens (or hundreds) of billboards [...]
ResumeGPS Embraced as a Timely Offering
Posted in Brand Expeditions, Trends and Technology, Uncategorized, tagged HR, HR tools, human resources, online recruiting, Optimal Blog, Optimal Resume, Optimalblog, Resume GPS, ResumeGPS, virtual recruiting on April 6, 2009 | 1 Comment »
At a time when most businesses are looking at handling day-to-day operations with fewer resources, some savvy companies, like Optimal Resume, are introducing timely technologies that expedite processes, conserve financial resources and provide new paths for business to follow to meet their objectives.
Just the other day, OptimalResume.com announced the launch of its patent-pending ResumeGPS™ program [...]
Wavy Gravy: Relevant in the 60s and Today
Posted in Brand Expeditions, tagged DA Pennebaker, dan dunlop, Documentary film, film festivals, full frame documentary film festival, full frame festival, Michelle Esrick, Saint Misbehavin, Wavy Gravy on April 3, 2009 | 1 Comment »
I admit upfront that I am a huge Wavy Gravy fan. After today, I’m tempted to become a Wavy Gravy groupie. Michelle Esrick directed “Saint Misbehavin’,” the film that tells part of the Wavy Gravy Story. (DA Pennebaker was the executive producer on the film.) Wavy and Michelle visited us today in the Full Frame [...]
