Now that College of Charleston’s branding campaign has been successfully rolled out, I thought I’d share it with you. In the spirit of full disclosure, my agency created and executed the campaign. We’ve also had the benefit of a wonderful client team at College of Charleston. They get it. And they chose well from the [...]
Archive for May, 2009
College of Charleston Branding Campaign
Posted in Brand Advertising, Brand Expeditions, tagged Brand Expeditions, College of Charleston, institutional branding, recruitment advertising, university marketing, university advertising, college advertising, university advertising campaign, recruitment marketing on May 28, 2009 | Leave a Comment »
J.D. Power: Customers’ Commitment to Banks Loosening
Posted in Brand Expeditions, New Research Studies, Trends and Technology, tagged bank customers trust declines, Brand Expeditions, customer-centric financial institutions, dan dunlop, J.D. Power, Jennings, media post, media post marketing daily, retail banking satisfaction study, retail banking trend, truliant, truliant federal credit union, Truliantfcu on May 22, 2009 | Leave a Comment »
This morning I read in MediaPost’s Marketing Daily that customers’ commitment to retail banks has decline for the third consecutive year. They were pulling information from the 2009 J.D. Power Retail Banking Satisfaction Study.
Quoting from the MediaPost Marketing Daily article:
“The study finds that customer perceptions of bank brand image have declined for a third consecutive [...]
Does Marriott Use Google Alerts?
Posted in Brand Experience, tagged google alerts, Marriott, Renaissance Providence Hotel, marriott brand experience, Renaissance Providence Hotel brand experience, marriott hotel, renaissance hotel, destination marketing, travel and tourism marketing, providence rhode island, hotels in providence on May 14, 2009 | 2 Comments »
I find myself wondering if Marriott uses Google Alerts to help it monitor online conversations about the Marriott family of brands. I wrote a post recently about my experience at the Renaissance Hotel in Providence, Rhode Island, and have not been flooded with visitors from Marriott. It could be that they are clueless about the [...]
Throwing Cold Water on a Brand Perception
Posted in Brand Experience, tagged Brand Expeditions, cold water on marriott brand, dan dunlop, Marriott, marriott brand experience, marriott rewards, Renaissance Providence Hotel, Renaissance Providence Hotel brand experience on May 6, 2009 | Leave a Comment »
For the last couple days I’ve been staying at the Renaissance Providence Hotel in Rhode Island. This is a very nice hotel, and not cheap. My stay was about $200 per night with all the various charges, and that was with the conference discount. (I was a speaker yesterday at a conference being held in [...]
