As a marketing strategy, the idea of routinely committing random acts of generosity may not be something that has occurred to you. When I was in Starbucks this morning, my friends behind the counter told me that my lattes were on the house. There was no special reason or occasion to warrant this action. They [...]
Archive for June, 2009
Random Acts of Generosity Lead to Gratitude
Posted in Uncategorized, tagged dan dunlop, favor enhancement, hyatt's random acts of kindness, Jennings, linkedin, random acts of kindness, Rob Walker, Robert palmatier on June 30, 2009 | 1 Comment »
Final Day for W3 Award Entries
Posted in Award Competitions, tagged Brand Expeditions, dan dunlop, Jennings, w3 award, w3 awards, w3award.com, web advertising awards, web awards on June 26, 2009 | Leave a Comment »
Today is the last day to get your entries in for the W3 Awards. The W3 Awards recognize outstanding websites, web advertising, and online film and video.
You can enter today by going to www.w3award.com.
Post by Dan Dunlop, Brand Expeditions
Where’s the Beef? Inside KFC’s new Grilled Chicken!
Posted in Brand Expeditions, Interesting Articles, tagged beefy chicken, beefychicken.com, Brand Expeditions, dan dunlop, El Pollo loco, El pollo loco and KFC, Kentucky Fried chicken, KFC, KFC cock fight, KFC grilled chicken, KFC Grilled chicken fiasco, nation's restaurant news on June 15, 2009 | Leave a Comment »
There is a cock fight of historic proportions taking place. It’s the battle between KFC and El Pollo Loco. Evidently, KFC’s new grilled chicken contains beef ingredients, not something you’d expect to find in your grilled chicken. And El Pollo Loco is going public with the news via a new TV spot. The TV commercial [...]
An Enduring Brand: Dr. Bronner’s Magic Soaps
Posted in Brand Experience, Echo Branding, Green Marketing, tagged Brand Expeditions, castile oil soap, dan dunlop, dr. bronner's, dr. bronner's magic soaps, Echo Branding, hemp oil soap, Jennings, magic soaps on June 7, 2009 | Leave a Comment »
Are you familiar with Dr. Bronner’s Magic Soaps? I’ve been loyal to this brand since the late 70’s – when it was a counterculture staple. It amazes me that it has maintained its relevance and popularity over the years. It is perhaps best known for its cluttered labels that feature the most minute lines of [...]
