There is a cock fight of historic proportions taking place. It’s the battle between KFC and El Pollo Loco. Evidently, KFC’s new grilled chicken contains beef ingredients, not something you’d expect to find in your grilled chicken. And El Pollo Loco is going public with the news via a new TV spot. The TV commercial can be viewed online at http://beefychicken.com.
There’s a good story in Nation’s Restaurant News that gives all the details behind the battle of the chicken titans. This is really the third skirmish in what has been a very lively exchange between El Polo Loco and KFC. You can find the article online by going to http://tinyurl.com/mvf99s. Quoting from the story:
“Throughout the chicken wars, El Pollo Loco has proclaimed its product’s more authentic grilled flavor because the chicken is cooked over a flame grill. KFC’s chicken is cooked on a grill rack in an oven.” (Source: Nation’s Restaurant News)
Posted by Dan Dunlop, Brand Expeditions
