There’s an article in Crain’s New York Business (CrainsNewYok.com) about the food truck vendors in NYC who are now using Twitter each morning to notify their loyal customers of their daily location and arrival time. This strikes me as a wonderful use of Twitter. Check out the article online at http://tinyurl.com/me89px.
The article by Lisa Fickenscher, goes on to say: “Over the past couple of years, the number of food trucks peddling gourmet fare in the city has exploded, with many of them relying on Twitter to build up loyal followings. There are at least 10 such trucks that twitter, according to Web site Serious Eats.” (Source: Lisa Fickenscher, Crain’s New York Business, July 1, 2009)
“Robert Arbor, who drives Le Gamin truck with its offerings of sandwiches and crêpes, started twittering in March and now has 700 followers.
While he has given up his blog—“I don’t have time,” he says—it is time-effective for him to send out tweets about the truck’s latest location or its specials of the day.” (Source: Lisa Fickenscher, Crain’s New York Business, July 1, 2009)
Meanwhile, NYC is preparing for Restaurant Week (July 12-31) and has an advertising agency hard at work designing a Twitter promotion to drive consumers to make early reservations throughout the promotional period. Tweats will include exclusive benefits/offers only available through Twitter.
Post by Dan Dunlop, Brand Expedition
