The Seattle Times reported that an underwater billboard for Ivar’s (seafood restaurant) was recently discovered in the Puget Sound. A team recovered the billboard, hoisting it out of the Sound. The barnacle and seaweed covered sign advertised a cup of chowder at Ivar’s for 75 cents.
It is rumored that Ivar’s founder, Ivar Haglund, placed a [...]
Archive for August, 2009
Underwater Billboard Discovered in Puget Sound
Posted in Advertising Campaign, tagged Brand Expeditions, dan dunlop, ivar haglund, ivar's billboard, Ivars, SEattle Times, underwater billboard, unusual billboards on August 26, 2009 | Leave a Comment »
The Coleman Campsite: The Original Social Networking
Posted in Advertising Campaign, tagged Brand Expeditions, coleman, coleman advertising, coleman camping, coleman Campsite, coleman tv commercials, dan dunlop, Jennings on August 25, 2009 | 1 Comment »
“Would you believe that the company that pretty much invented camping, pretty much invented social networking?” That’s how this incredible commercial for Coleman begins. The earthy voice over is accompanied by grainy video that has the authentic feel of home movies. I love this campaign by Coleman. It is true to Coleman, celebrates their tradition, [...]
Dawn “Wash Away” – Great TV Spot
Posted in Brand Experience, Echo Branding, Green Marketing, tagged dawn, dawn saves wildlife, dawn wash away, everyday wildlife champion, wash away, wildlife champion on August 15, 2009 | Leave a Comment »
If you haven’t seen Dawn’s TV commercial “Wash Away,” then check it out below. This spot is terrific and makes a statement without really saying much. It says a lot about the Dawn brand and made a connection with me. I love their use of music to create mood.
Not only is the commercial great, but [...]
‘What’s in a New Logo?”
Posted in Brand Expeditions, Interesting Articles, tagged Apple Computer, Blake Ellis, Brand Expeditions, CNN MOney, dan dunlop, Josh Glasser, starbucks, What's in a logo on August 12, 2009 | Leave a Comment »
On August 12, 2009, CNNMoney.com ran a story titled “What’s in a New Logo?” by Blake Ellis and Josh Glasser. You can check out the story at http://tinyurl.com/kqpju5.
The authors take a look at a number of well known logos including those of Apple Computer, BP, Starbucks, Kraft Foods, IBM, UPS and others.
The article is interesting [...]
