The insurance industry is currently cranking out the advertising creative. Fueled by the efforts of Geico and Progressive, some of the heritage brands are going to great lengths to get noticed and capture their share of mind among consumers. This includes companies like Nationwide, Allstate and State Farm. In the past I’ve written posts about advertising produced for Allstate, Liberty Mutual, and State Farm.
One of the commercials that has caught my eye recently is from State Farm. They call the spot “State of Confusion” but I call it “Thanks for the Falcon.” At a time when nearly every insurance is saying that customers save money when they switch to their insurance, State Farm has come up with a creative way of making that savings come alive! Check out the spot and let me know what you think.
