Working in advertising, it’s rare that I run across a TV commercial that I absolutely love. And when I do, it usually involves great music. That’s the case with the new TV spot for Amazon Kindle. Annie Little’s “Fly Me Away” is the kind of song that captures your imagination much in the same way [...]
Archive for the ‘Advertising Campaign’ Category
Amazon Kindle “Fly Me Away” Commercial
Posted in Advertising Campaign, tagged amazon kindle commercial, annie little, Brand Expeditions, dan dunlop, feist, great tv commercials, Jennings, kindle tv spot, nick drake, pink moon on December 2, 2009 | Leave a Comment »
Southwest Airlines’ Positioning – No Fees for Baggage
Posted in Advertising Campaign, tagged baggage fees, Brand Expeditions, dan dunlop, MarketingProfs, southwest airlines on November 17, 2009 | Leave a Comment »
There’s an interesting article on MarketingProfs’ website titled: “Fee-Fi-Fo-Fum.” It discusses Southwest Airlines’ strategic decision not to charge baggage fees. This step has served to differentiate Southwest from its competitors in a very meaningful way. That extra $15 or $20 (each way) can really add up! I’ve felt the pain when I’ve done my expense [...]
The Big Warm Up’s Viral Marketing Push
Posted in Advertising Campaign, tagged big boston warm up, big warm up, coat donation program, dan dunlop, Jennings, Lands End, Sears on November 10, 2009 | Leave a Comment »
Yesterday I received an email from a colleague and the header read: “Join me in making a difference.” The body of the email read: “This story inspired me to make a difference. Watch it to the end – YOU ARE IN THE VIDEO.” And there was a link to a video from a group called [...]
Walmart’s New Image Softening TV Spot
Posted in Advertising Campaign, tagged Brand Expeditions, dan dunlop, Walmart, walmart brand, walmart tv commercial on November 2, 2009 | Leave a Comment »
Today in my Ragan’s Daily Headlines email blast from Ragan.com there was a piece about Walmart’s latest TV commercial. The retailer posted the spot to its YouTube site last week. It is a very well done, sentimental piece: The softer side of Walmart. It reminds me of some of the emotional and impactful spots that [...]
Underwater Billboard Discovered in Puget Sound
Posted in Advertising Campaign, tagged Brand Expeditions, dan dunlop, ivar haglund, ivar's billboard, Ivars, SEattle Times, underwater billboard, unusual billboards on August 26, 2009 | Leave a Comment »
The Seattle Times reported that an underwater billboard for Ivar’s (seafood restaurant) was recently discovered in the Puget Sound. A team recovered the billboard, hoisting it out of the Sound. The barnacle and seaweed covered sign advertised a cup of chowder at Ivar’s for 75 cents.
It is rumored that Ivar’s founder, Ivar Haglund, placed a [...]
The Coleman Campsite: The Original Social Networking
Posted in Advertising Campaign, tagged Brand Expeditions, coleman, coleman advertising, coleman camping, coleman Campsite, coleman tv commercials, dan dunlop, Jennings on August 25, 2009 | 1 Comment »
“Would you believe that the company that pretty much invented camping, pretty much invented social networking?” That’s how this incredible commercial for Coleman begins. The earthy voice over is accompanied by grainy video that has the authentic feel of home movies. I love this campaign by Coleman. It is true to Coleman, celebrates their tradition, [...]
