Now that College of Charleston’s branding campaign has been successfully rolled out, I thought I’d share it with you. In the spirit of full disclosure, my agency created and executed the campaign. We’ve also had the benefit of a wonderful client team at College of Charleston. They get it. And they chose well from the [...]
Archive for the ‘Brand Advertising’ Category
College of Charleston Branding Campaign
Posted in Brand Advertising, Brand Expeditions, tagged Brand Expeditions, college advertising, College of Charleston, institutional branding, recruitment advertising, recruitment marketing, university advertising, university advertising campaign, university marketing on May 28, 2009 | Leave a Comment »
GE’s Ecomagination
Posted in Brand Advertising, tagged ecomagination, GE ecomagination, general electric on March 3, 2009 | Leave a Comment »
If you’re like me, you’ve probably seen GE’s TV commercials for its ecomagination initiative. They are currently running their “scarecrow” ad, and ran their “dragon” ad during the Beijing Olympics. If you visit the ecomagination website, you can learn a lot about GE’s commitment to a healthier world – http://ge.ecomagination.com. It is a cool website. [...]
Starbucks New Via Ready Brew
Posted in Brand Advertising, Brand Expeditions, Trends and Technology, tagged dan dunlop, Jennings, Jennings and Company, microground coffee, ready brew, starbucks, starbucks instant coffee, starbucks product launch, via, VIA ready brew on February 24, 2009 | 1 Comment »
Okay, one of my colleagues and I were given the opportunity to sample the new Starbucks Via Ready Brew. This is their new soluble product that is supposed to revolutionize the world of instant coffee. We didn’t have the benefit of a blind taste test, but it sure tasted like freshly brewed coffee. We each [...]
Make Sure Your Tray Tables Are In The Full Upright and Locked Position
Posted in Brand Advertising, Media Planning, Trends and Technology, tagged airport advertising, Brand Expeditions, contact planning, dan dunlop, Jennings, Jennings and Company, media placement, Media Planning, passenger security checkpoint advertising, securitypoint media, tray liner advertising, US Airways, zappos, zappos advertising, zicam, zicam airplane advertising on December 16, 2008 | 2 Comments »
The fact that advertising is everywhere is nothing new. But it is amazing some of the places you’ll find it – and some of the product tie-ins. Companies targeting business travelers are finding unique ways to deliver their messages.
Are you familiar with Zappos, the online shoe retailer? Lately I’ve noticed ads for Zappos lining the [...]
Burger Wars: Whopper vs. Big Mac
Posted in Brand Advertising, tagged BK, burger documentary, burger king, burger taste test, burger wars, dan dunlop, Jennings, Jennings and Company, McDonald's, Stacy Peralta, Whopper, Whopper virgins, whoppervirgins.com on December 1, 2008 | 1 Comment »
If you’ve seen Burger King’s newest TV commercials, you are aware that BK is doing a taste test putting its Whopper up against McDonald’s Big Mac. The catch is that the people doing the tasting are “burger virgins.” These are people living in remote locations around the world (remote areas of Thailand, Romania and Greenland) [...]
