A couple weeks ago I attended the fall conference of the Carolinas Healthcare Public Relations & Marketing Society at the Grove Park Inn in Asheville, NC. For those of you who have never been to the Grove Park Inn, it is spectacular. It’s the kind of majestic inn where you’d expect to find Teddy Roosevelt [...]
Archive for the ‘Brand Expeditions’ Category
Green Living at Asheville’s Grove Park Inn
Posted in Brand Expeditions, Brand Experience, Green Marketing, tagged asheville, Brand Expeditions, dan dunlop, green hotel, green inn, green resort, green vacation, grove park inn, linkedin on December 1, 2009 | 2 Comments »
Krispy Kreme Doughnut Factory & Kremery
Posted in Brand Expeditions, tagged dan dunlop, heritage brand, Jennings, kremery, krispy kreme, krispy kreme doughnuts, linkedin on September 9, 2009 | Leave a Comment »
Ever wonder what it’s like at 4:30 in the morning at the Grand Opening of a new Krispy Kreme Doughnut Factory and Kremery? Well, after this morning, I can give you a pretty good idea!
My firm, Jennings, was launching the newest Krispy Kreme in the land, starting at about 4:30 this morning. The store is [...]
Krispy Kreme Launches Lexington, SC Store
Posted in Brand Expeditions, tagged dan dunlop, krispy kreme, krispy kreme doughnuts, krispy kreme factory and kremery, lexington SC, lexington south carolina on September 8, 2009 | Leave a Comment »
Tomorrow (Wednesday, September 9, 2009) my company will help to launch the newest Krispy Kreme store in the nation. The new Krispy Kreme Doughnut Factory and Kremery will be located in Lexington, South Carolina, a suburb of Columbia. It is very cool working with a heritage brand like Krispy Kreme.
Customers at the new 1,940-square-foot Lexington [...]
‘What’s in a New Logo?”
Posted in Brand Expeditions, Interesting Articles, tagged Apple Computer, Blake Ellis, Brand Expeditions, CNN MOney, dan dunlop, Josh Glasser, starbucks, What's in a logo on August 12, 2009 | Leave a Comment »
On August 12, 2009, CNNMoney.com ran a story titled “What’s in a New Logo?” by Blake Ellis and Josh Glasser. You can check out the story at http://tinyurl.com/kqpju5.
The authors take a look at a number of well known logos including those of Apple Computer, BP, Starbucks, Kraft Foods, IBM, UPS and others.
The article is interesting [...]
Where’s the Beef? Inside KFC’s new Grilled Chicken!
Posted in Brand Expeditions, Interesting Articles, tagged beefy chicken, beefychicken.com, Brand Expeditions, dan dunlop, El Pollo loco, El pollo loco and KFC, Kentucky Fried chicken, KFC, KFC cock fight, KFC grilled chicken, KFC Grilled chicken fiasco, nation's restaurant news on June 15, 2009 | Leave a Comment »
There is a cock fight of historic proportions taking place. It’s the battle between KFC and El Pollo Loco. Evidently, KFC’s new grilled chicken contains beef ingredients, not something you’d expect to find in your grilled chicken. And El Pollo Loco is going public with the news via a new TV spot. The TV commercial [...]
College of Charleston Branding Campaign
Posted in Brand Advertising, Brand Expeditions, tagged Brand Expeditions, college advertising, College of Charleston, institutional branding, recruitment advertising, recruitment marketing, university advertising, university advertising campaign, university marketing on May 28, 2009 | Leave a Comment »
Now that College of Charleston’s branding campaign has been successfully rolled out, I thought I’d share it with you. In the spirit of full disclosure, my agency created and executed the campaign. We’ve also had the benefit of a wonderful client team at College of Charleston. They get it. And they chose well from the [...]
J.D. Power: Customers’ Commitment to Banks Loosening
Posted in Brand Expeditions, New Research Studies, Trends and Technology, tagged bank customers trust declines, Brand Expeditions, customer-centric financial institutions, dan dunlop, J.D. Power, Jennings, media post, media post marketing daily, retail banking satisfaction study, retail banking trend, truliant, truliant federal credit union, Truliantfcu on May 22, 2009 | Leave a Comment »
This morning I read in MediaPost’s Marketing Daily that customers’ commitment to retail banks has decline for the third consecutive year. They were pulling information from the 2009 J.D. Power Retail Banking Satisfaction Study.
Quoting from the MediaPost Marketing Daily article:
“The study finds that customer perceptions of bank brand image have declined for a third consecutive [...]
South of the Border
Posted in Brand Expeditions, Brand Experience, tagged alton brown, Cadillac Ranch, Confusion Hill, dan dunlop, diners drive-ins and dives, feasting on asphalt, Food network, Gravity house, Largest ball of twine, Roadside America, route 66, south of the Border on April 10, 2009 | Leave a Comment »
I’m a sucker for tacky Americana. This week as I was driving back from a speaking engagement in Charleston, S.C., I stopped at South of the Border, a remnant of an age in America when roadside attractions were all the rage.
South of the Border is perhaps best known for its dozens (or hundreds) of billboards [...]
ResumeGPS Embraced as a Timely Offering
Posted in Brand Expeditions, Trends and Technology, Uncategorized, tagged HR, HR tools, human resources, online recruiting, Optimal Blog, Optimal Resume, Optimalblog, Resume GPS, ResumeGPS, virtual recruiting on April 6, 2009 | 1 Comment »
At a time when most businesses are looking at handling day-to-day operations with fewer resources, some savvy companies, like Optimal Resume, are introducing timely technologies that expedite processes, conserve financial resources and provide new paths for business to follow to meet their objectives.
Just the other day, OptimalResume.com announced the launch of its patent-pending ResumeGPS™ program [...]
Wavy Gravy: Relevant in the 60s and Today
Posted in Brand Expeditions, tagged DA Pennebaker, dan dunlop, Documentary film, film festivals, full frame documentary film festival, full frame festival, Michelle Esrick, Saint Misbehavin, Wavy Gravy on April 3, 2009 | 1 Comment »
I admit upfront that I am a huge Wavy Gravy fan. After today, I’m tempted to become a Wavy Gravy groupie. Michelle Esrick directed “Saint Misbehavin’,” the film that tells part of the Wavy Gravy Story. (DA Pennebaker was the executive producer on the film.) Wavy and Michelle visited us today in the Full Frame [...]
