If you haven’t seen Dawn’s TV commercial “Wash Away,” then check it out below. This spot is terrific and makes a statement without really saying much. It says a lot about the Dawn brand and made a connection with me. I love their use of music to create mood.
Not only is the commercial great, but [...]
Archive for the ‘Brand Experience’ Category
Dawn “Wash Away” – Great TV Spot
Posted in Brand Experience, Echo Branding, Green Marketing, tagged dawn, dawn saves wildlife, dawn wash away, everyday wildlife champion, wash away, wildlife champion on August 15, 2009 | Leave a Comment »
An Enduring Brand: Dr. Bronner’s Magic Soaps
Posted in Brand Experience, Echo Branding, Green Marketing, tagged Brand Expeditions, castile oil soap, dan dunlop, dr. bronner's, dr. bronner's magic soaps, Echo Branding, hemp oil soap, Jennings, magic soaps on June 7, 2009 | Leave a Comment »
Are you familiar with Dr. Bronner’s Magic Soaps? I’ve been loyal to this brand since the late 70’s – when it was a counterculture staple. It amazes me that it has maintained its relevance and popularity over the years. It is perhaps best known for its cluttered labels that feature the most minute lines of [...]
Does Marriott Use Google Alerts?
Posted in Brand Experience, tagged google alerts, Marriott, Renaissance Providence Hotel, marriott brand experience, Renaissance Providence Hotel brand experience, marriott hotel, renaissance hotel, destination marketing, travel and tourism marketing, providence rhode island, hotels in providence on May 14, 2009 | 2 Comments »
I find myself wondering if Marriott uses Google Alerts to help it monitor online conversations about the Marriott family of brands. I wrote a post recently about my experience at the Renaissance Hotel in Providence, Rhode Island, and have not been flooded with visitors from Marriott. It could be that they are clueless about the [...]
Throwing Cold Water on a Brand Perception
Posted in Brand Experience, tagged Brand Expeditions, cold water on marriott brand, dan dunlop, Marriott, marriott brand experience, marriott rewards, Renaissance Providence Hotel, Renaissance Providence Hotel brand experience on May 6, 2009 | Leave a Comment »
For the last couple days I’ve been staying at the Renaissance Providence Hotel in Rhode Island. This is a very nice hotel, and not cheap. My stay was about $200 per night with all the various charges, and that was with the conference discount. (I was a speaker yesterday at a conference being held in [...]
South of the Border
Posted in Brand Expeditions, Brand Experience, tagged alton brown, Cadillac Ranch, Confusion Hill, dan dunlop, diners drive-ins and dives, feasting on asphalt, Food network, Gravity house, Largest ball of twine, Roadside America, route 66, south of the Border on April 10, 2009 | Leave a Comment »
I’m a sucker for tacky Americana. This week as I was driving back from a speaking engagement in Charleston, S.C., I stopped at South of the Border, a remnant of an age in America when roadside attractions were all the rage.
South of the Border is perhaps best known for its dozens (or hundreds) of billboards [...]
Full Frame Documentary Film Festival
Posted in Brand Expeditions, Brand Experience, tagged academy of motion picture arts and sciences, dan dunlop, Full Frame, full frame documentary film festival, hoop dreams, Jennings, sports-themed films, steve james on March 10, 2009 | Leave a Comment »
“Sports-Themed Films Get Festival Treatment”
One of the leading documentary film festival brands is Full Frame. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of more than 100 films as well as discussions, panels, and southern hospitality. Set [...]
Starbucks Moves Beyond Arrogance
Posted in Brand Expeditions, Brand Experience, tagged dan dunlop, starbucks, Jennings, Jennings and Company, Brand Expeditions, starbucks gold on March 2, 2009 | Leave a Comment »
It seems to me that Starbucks has finally been forced to face the reality that it can’t succeed by taking its best customers for granted. Recently it introduced its Starbucks Gold program that offers daily discounts for Gold Card holders. Just a few days ago I even received a postcard in the mail from Starbucks [...]
Vermont as a Brand
Posted in Brand Experience, Interesting Articles, tagged burlington, burlington vermont, centers for disease control and prevention, city brands, dan dunlop, healthy cities, healthy living, Jennings, mike stobbe, most healthy cities, new england life, the new colonist, vermont on November 18, 2008 | Leave a Comment »
What comes to mind when you think of Vermont? Cows? Beautiful fall foliage? Ben & Jerry’s Ice Cream? Skiing? For me, Vermont has always been about a way of life – more gentle and a little safer than most of us experience. To be fair, I spent a good part of my childhood in Vermont [...]
McDonald’s Wi-Fi Comes at a High Cost
Posted in Brand Experience, tagged dan dunlop, Jennings, Jennings and Company, MCCafe, McDonald's, McDonald's brand experience, McDonald's Wi-Fi, starbucks, wi-fi service, wifi on November 4, 2008 | Leave a Comment »
Whenever I begin to think that McDonald’s is doing something right, they pull the rug out from under me and once again prove me wrong. My recent experiences with McCafe serve as one example. The latest is the introduction of Wi-Fi service at 9,000 McDonald’s nationwide. Upon visiting a McDonald’s earlier today, I was excited [...]
