You know Chad. He’s the guy in the Alltel TV commercials who is the personification of the Alltel brand. The truth is that Chad isn’t what makes these commercials so effective. The secret to the success of these commercials is the way in which Alltel has given human faces and personalities to its competitors’ brands. [...]
Archive for the ‘Brand Personification’ Category
Alltel’s Use of Brand Personification in Advertising
Posted in Brand Personification, tagged alltel, alltel advertising, alltel negative archetypes, alltel wireless, archetypes in advertising, Brand Personification, chad, dan dunlop, Jennings, negative archetypes, wireless thugz on January 16, 2009 | Leave a Comment »
