If you haven’t seen Dawn’s TV commercial “Wash Away,” then check it out below. This spot is terrific and makes a statement without really saying much. It says a lot about the Dawn brand and made a connection with me. I love their use of music to create mood.
Not only is the commercial great, but [...]
Archive for the ‘Echo Branding’ Category
Dawn “Wash Away” – Great TV Spot
Posted in Brand Experience, Echo Branding, Green Marketing, tagged dawn, dawn saves wildlife, dawn wash away, everyday wildlife champion, wash away, wildlife champion on August 15, 2009 | Leave a Comment »
An Enduring Brand: Dr. Bronner’s Magic Soaps
Posted in Brand Experience, Echo Branding, Green Marketing, tagged Brand Expeditions, castile oil soap, dan dunlop, dr. bronner's, dr. bronner's magic soaps, Echo Branding, hemp oil soap, Jennings, magic soaps on June 7, 2009 | Leave a Comment »
Are you familiar with Dr. Bronner’s Magic Soaps? I’ve been loyal to this brand since the late 70’s – when it was a counterculture staple. It amazes me that it has maintained its relevance and popularity over the years. It is perhaps best known for its cluttered labels that feature the most minute lines of [...]
Kids Today Are Growing Up Green
Posted in Echo Branding, Green Marketing, Trends and Technology, tagged American Girl, American Girl Magazine, dan dunlop, Echo Branding, eco-friendly messaging for kids, green for kids, green marketing to kids, green messaging for children, green messaging targeting kids, growing up green, Jennings, Jennings and Company, On The Border, Scholastic, Time for Kids on January 27, 2009 | Leave a Comment »
Not only are kids today growing up with enhanced computer literacy and a fondness for social media, they are also being immersed in the philosophy of being green. I see this almost daily with my 10-year-old daughter. Green messaging is everywhere, in almost everything she reads. Often in her weekly reading assignments in “Time (Magazine) [...]
Tide’s Loads of Hope Promotion
Posted in Echo Branding, Uncategorized, tagged America's Second Harvest Network, CleanStart Fund, Echo Branding, Loads of Hope, philanthropy, Proctor & Gamble, Tide, Tide brand, Tide Philanthropy, Tide vintage t-shirt on November 23, 2008 | 3 Comments »
Have you seen TV commercials for Tide’s Loads of Hope promotion. Essentially, you can buy a Tide vintage logo T-shirt on their website and the proceeds of the sale support Tide’s efforts to help disaster victims. Here’s how Tide describes the effort on their website:
Tide Loads of Hope helps in the crucial days, weeks and [...]
Banks Using Echo Branding to Connect with Distrustful Consumers
Posted in Echo Branding, Green Marketing, tagged dan dunlop, Echo Branding, fuel eficient auto loan, green banking, green loans, Jennings, Jennings and Company, mediapost marketing daily, trudifferences, truliant, truliant federal credit union on October 22, 2008 | 1 Comment »
In yesterday’s MediaPost Marketing Daily, there was an article titled “Green Banking Builds Consumer Connections.” This article does a great job of describing how banks are turning to echo branding, the notion of connecting through your customers’ values, to re-engage consumers who have been put off by the recent events on Wall Street. In short, [...]
Starbucks’ Shared Planet and Good Healthcare
Posted in Brand Experience, Echo Branding, Healthcare Marketing and Branding, tagged dan dunlop, Echo Branding, Good, healthcare marketing, healthcare marketing firm, Jennings, Jennings and Company, starbucks, The Good Sheet on September 24, 2008 | Leave a Comment »
You may have noticed in your neighborhood Starbucks location a POP display containing small square pamphlets. Every Thursday, Starbucks distributes a new issue of The Good Sheet. This non-partisan series of small publications explores major issues facing the electorate as we prepare to cast our votes in November. The expressed goal of the Good Sheet [...]
Liberty Mutual and Echo Branding
Posted in Echo Branding, tagged dan dunlop, Echo Branding, Jennings, Jennings and Company, liberty mutual, personal responsibility, responsibility campaign, responsibility project on August 17, 2008 | Leave a Comment »
If you’ve been watching the Beijing Olympics on television, you’ve probably seen commercials for Liberty Mutual Insurance. Liberty Mutual’s ‘Responsibility’ advertising campaign is a wonderful example of echo branding – where companies create a brand experience and messaging that reflects shared values with their target audience. In this day of ever increasing insurance premiums, imagine [...]
