There was an interesting article in yesterday’s NY Times about Kraft Foods’ latest marketing effort on behalf of its Stove Top Stuffing brand. The experiential marketing campaign will include Kraft pumping heat into bus shelters in cold metro areas like Chicago. The warmth will be linked to Stove Top Stuffing through the use of bus [...]
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Stove Top Stuffing & Experiential Marketing
Posted in Experiential Marketing, tagged dan dunlop, Jennings, Jennings and Company, Kraft, stove top stuffing, Experiential Marketing, New York Times, NY Times, Kraft Foods, bus shelter advertising, experiential forum, EMF blog on December 3, 2008 | Leave a Comment »
