Posted in Good Books, social media, tagged books about social media, books about twitter, Brand Expeditions, dan dunlop, Jennings, joel comm, social media books, twitter power on May 25, 2009 | Leave a Comment »
In all of my spare time, I’ve been reading the various texts that keep coming out about social media. The latest was Joel Comm’s Twitter Power. For me, it is getting hard to be have a balanced perspective about all of these introductory social media books. My current point of view is that most of [...]
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Posted in Good Books, online marketing, tagged dan dunlop, Jennings, Jennings and Company, article marketing, lena claxton, alison woo, Marketing with New Media, ezine articles, article marketers, ezine trendz, isnare, submit your articles, the phantom writers, idea marketers, how to say it, article banks, online article distribution, article city on February 17, 2009 | Leave a Comment »
Last weekend I was reading “How to Say It: Marketing with New Media” by Lena Claxton and Alison Woo, and they recommended ‘article marketing’ as a tactic for businesses to promote themselves and increase visibility. By this they mean using online article distribution services to submit your articles (600 to 900 words typically) to article [...]
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Posted in Good Books, social media, tagged dan dunlop, Jennings, Jennings and Company, Join the conversation, groundswell, Jim Tobin, Social Media is a Cocktail party, books on social media, books on social marketing, Facebook marketing, social media marketing, now is gone, PR 2.0 on January 7, 2009 | 1 Comment »
Last weekend I read Jim Tobin’s new book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” It is one of three or four new books on social media that I ordered from Amazon over the holidays. I also bought “Facebook Marketing: Leverage Social Media to Grow [...]
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Posted in Good Books, social media, tagged Charlene Li, dan dunlop, facebook, groundswell, Harvard Business Press, Jennings, Jennings and Company, Josh Bernoff, MySpace, social media, Web 2.0, YouTube on October 12, 2008 | Leave a Comment »
If you’re interested in social media or have colleagues you’d like to educate about social media, I highly recommend Charlene Li and Josh Bernoff’s text: Groundswell: Winning in a World Transformed by Social Technologies. At a time when many companies and c-suite executives see social media as a threat, Li and Bernoff do their best [...]
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Posted in Echo Branding, Good Books, Interesting Articles, tagged Amazon.com, book review, branding, branding book, Buying In, dan dunlop, Echo Branding, Jennings, Jennings & Company, Kerry Hannon, marketing, murketing, New York Times Magazine, Rob Walker, USA Today on August 25, 2008 | Leave a Comment »
In my Marketing Daily: Around the Net in Brand Marketing email blast this morning, there is a small piece about a new book titled Buying In: The Secret Dialogue Between What We Buy and Who We Are. The book is by New York Times Magazine columnist Rob Walker. USA Today has a review of the [...]
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Posted in Good Books, tagged Asian Literary prize, Barbara Smit, Cataloochee, dan dunlop, Howard Goldblatt, Jennings, Jennings and Company, Jiang Rong, Join the conversation, Joseph Jaffe, Sneaker Wars, Wayne Caldwell, Wolf Totem on July 30, 2008 | 1 Comment »
I know it sounds strange at first, but you can learn a lot by observing a person’s bedside table. Think of it as cultural anthropology. The same principle applies to observing somebody’s office. Well, my bedside table has become dominated by a stack of books that I am either reading or plan to read in [...]
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