Yesterday I had the pleasure of spending some time in a recording studio with Dr. Bill Chameides, Dean of the Nicholas School of the Environment at Duke University. I’m fortunate to have some video clips from my conversation with Bill and will share them with you here. Bill has spent more than 30 years in [...]
Archive for the ‘Green Marketing’ Category
Nicholas School – Forging a Sustainable Future
Posted in Green Marketing, tagged bill chameides, dan dunlop, environmental education, green, Green Grok, linkedin, nicholas school, sustainability on November 3, 2009 | Leave a Comment »
Dawn “Wash Away” – Great TV Spot
Posted in Brand Experience, Echo Branding, Green Marketing, tagged dawn, dawn saves wildlife, dawn wash away, everyday wildlife champion, wash away, wildlife champion on August 15, 2009 | Leave a Comment »
If you haven’t seen Dawn’s TV commercial “Wash Away,” then check it out below. This spot is terrific and makes a statement without really saying much. It says a lot about the Dawn brand and made a connection with me. I love their use of music to create mood.
Not only is the commercial great, but [...]
An Enduring Brand: Dr. Bronner’s Magic Soaps
Posted in Brand Experience, Echo Branding, Green Marketing, tagged Brand Expeditions, castile oil soap, dan dunlop, dr. bronner's, dr. bronner's magic soaps, Echo Branding, hemp oil soap, Jennings, magic soaps on June 7, 2009 | Leave a Comment »
Are you familiar with Dr. Bronner’s Magic Soaps? I’ve been loyal to this brand since the late 70’s – when it was a counterculture staple. It amazes me that it has maintained its relevance and popularity over the years. It is perhaps best known for its cluttered labels that feature the most minute lines of [...]
Green Restaurant Chains
Posted in Green Marketing, Trends and Technology, tagged arby's, chipotle mexican grill, dan dunlop, green restaurant chains, green restaurants, Jennings, Jennings and Company, nation's restaurant news, NRN, restaurant chains going green, restaurant chains growing green, subway on February 23, 2009 | 1 Comment »
There was an interesting article last week in Nation’s Restaurant News about restaurant chains continuing their green efforts despite the challenges posed by the economy. According to the article, several quick-service chains are moving toward more eco-friendly operations and facilities. These chains include Arby’s, Carl’s Jr., Chipotle Mexican Grill and Subway.
According to the article, Arby’s [...]
Forum on Customer Based Marketing Strategies
Posted in Green Marketing, Healthcare Marketing and Branding, Marketing Conferences, tagged CBM 09, CBM conference, customer based marketing strategies, dan dunlop, healthcare marketing blog, healthcare marketing done right, http://dandunlop.blogspot.com, http://thehealthcaremarketer.wordpress.com, Jennings, Marketing Conferences, the healthcare marketer on February 12, 2009 | Leave a Comment »
I’ve vanished for the last week or so. The reason: I’ve been attending the 14th National Forum on Customer Based Marketing Strategies. Last Thursday I gave a presentation at the conference about green marketing in the healthcare industry. It was a terrific conference and I did my best to write posts after attending particularly interesting [...]
Great Post on Greening Your Business
Posted in Green Marketing, Interesting Articles, tagged Ann Smarty, Best Green Blogs, build links by greening your business, dan dunlop, dotherightthing.com, eco-friendly links, ecoFirms.org, green company directory, Green Maven, green profiles, GreenMaven, grownews.com, Jennings, promoting your green practices, search engine people on January 29, 2009 | Leave a Comment »
Yesterday I came upon a post by Ann Smarty on www.searchenginepeople.com. Ann’s post is all about how to manage your company’s reputation by way of promoting its green practices online. You can check out the post by clicking here.
Ann points out a number of resources including the following:
www.DoTheRightThing.com – You can add your company’s URL [...]
Kids Today Are Growing Up Green
Posted in Echo Branding, Green Marketing, Trends and Technology, tagged American Girl, American Girl Magazine, dan dunlop, Echo Branding, eco-friendly messaging for kids, green for kids, green marketing to kids, green messaging for children, green messaging targeting kids, growing up green, Jennings, Jennings and Company, On The Border, Scholastic, Time for Kids on January 27, 2009 | Leave a Comment »
Not only are kids today growing up with enhanced computer literacy and a fondness for social media, they are also being immersed in the philosophy of being green. I see this almost daily with my 10-year-old daughter. Green messaging is everywhere, in almost everything she reads. Often in her weekly reading assignments in “Time (Magazine) [...]
My Pet Peeve About Company Holiday Cards
Posted in Green Marketing, Trends and Technology, tagged christmas cards, corporate christmas cards, corporate holiday cards, dan dunlop, green holiday greetings, green holiday practices, greenwashing, Holiday card let-down, holiday cards, Jennings, Jennings and Company, pet peeve, thoughtless gestures, unsigned holiday cards on December 23, 2008 | Leave a Comment »
It’s the holiday season and holiday cards are arriving at my office daily. I love receiving cards, in many cases reconnecting with old friends and colleagues. What I don’t like in the least is receiving company holiday cards with no signatures! This practice is just thoughtless and lazy. Why even go to the trouble of [...]
Wind Power in Rock Port, Missouri
Posted in Green Marketing, Trends and Technology, Uncategorized, tagged American Way magazine, dan dunlop, energy independence, Jennings, Jennings and Company, John Deere Wind Energy, Rock Port Missouri, Wind Capital Management, wind power on November 24, 2008 | Leave a Comment »
On a recent flight to San Diego, I stumbled upon an article in the American Way magazine titled “The Wind Beneath the Power.” It tells the story of tiny Rock Port, Missouri’s $10 million investment in wind power. The town of Rock Port, with the help of John Deere Wind Energy and Wind Capital Management, [...]
Green Sentiments Fade During Tough Times
Posted in Green Marketing, Interesting Articles, tagged dan dunlop, economic blues, gallup, Green issues suffer, Green Marketing, green sentiments fade, Jennings, Jennings and Company, mediapost marketing daily on October 24, 2008 | Leave a Comment »
There’s an article in today’s MediaPost Marketing Daily titled “Green Issues Suffer During Economic Blues.” The story uses Gallup data to show a definite shift in consumers’ attitudes toward green issues changing in light of looming economic hardships. A Gallup survey in January 2000 showed 70% of Americans reporting that the environment should take priority [...]
