Just recently I learned about an online community called DocWorthy. It is an online group for doctors, medical groups, and professional advisors. I have to admit that I’m a newbie when it comes to DocWorthy, but it looks interesting.
For an advisor or consultant to join the community, you need to provide two recommendations written by [...]
Archive for the ‘Healthcare Marketing and Branding’ Category
Forum on Customer Based Marketing Strategies
Posted in Green Marketing, Healthcare Marketing and Branding, Marketing Conferences, tagged CBM 09, CBM conference, customer based marketing strategies, dan dunlop, healthcare marketing blog, healthcare marketing done right, http://dandunlop.blogspot.com, http://thehealthcaremarketer.wordpress.com, Jennings, Marketing Conferences, the healthcare marketer on February 12, 2009 | Leave a Comment »
I’ve vanished for the last week or so. The reason: I’ve been attending the 14th National Forum on Customer Based Marketing Strategies. Last Thursday I gave a presentation at the conference about green marketing in the healthcare industry. It was a terrific conference and I did my best to write posts after attending particularly interesting [...]
Starbucks’ Shared Planet and Good Healthcare
Posted in Brand Experience, Echo Branding, Healthcare Marketing and Branding, tagged dan dunlop, Echo Branding, Good, healthcare marketing, healthcare marketing firm, Jennings, Jennings and Company, starbucks, The Good Sheet on September 24, 2008 | Leave a Comment »
You may have noticed in your neighborhood Starbucks location a POP display containing small square pamphlets. Every Thursday, Starbucks distributes a new issue of The Good Sheet. This non-partisan series of small publications explores major issues facing the electorate as we prepare to cast our votes in November. The expressed goal of the Good Sheet [...]
Novant Health: A Swift and Nimble Approach
Posted in Healthcare Marketing and Branding, tagged certificate of need, dan dunlop, healthcare marketing, Holly Springs, Jennings, Jennings and Company, North Carolina, novant, novant health on August 8, 2008 | 2 Comments »
The AAMC has published studies that clearly demonstrate that consumers are put off by healthcare organizations publicly airing their disputes. They have no appetite for it. They simply don’t want to think about the business side of healthcare. And they want us focused on health and patient care, rather than profits and battles over territory.
For [...]
