Posted in Interesting Articles, Trends and Technology, social media, tagged BOOM: Marketing to the Ultimate Power Consumer, Boomer Consumer: Ten New Rules for Marketing to America’s Largest, dan dunlop, David Weigelt, Dot Boom, Engage Boomers, Jonathan Boehman, linkedin, Matt Thornhill, mediapost, social media and boomers, Turning Silver into Gold: How to Profit in the New Boomer Marketplace, Wealthiest and Most Influential Group, X BOOM: Marketing to the Ultimate Power Consumer X Boomer Consumer: Ten New Rules for Marketing to America’s Largest X Dan Dunlop X David Weigelt X Dot Boom X Engage Boomers X Jonathan Boehman X lin on October 26, 2009 | Leave a Comment »
In my Engage:Boomers eblast today from MediaPost the focus was on social media and Boomers – as expected. And the interesting thing is that the post by Matt Thornhill challenges conventional wisdom that social media is now the way to reach boomers. According to the author, “We don’t share in the excitement that Boomers and [...]
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In my Online Media Daily email blast from MediaPost, there was a feature by Mark Walsh about Starbucks’ climb to the position of top Facebook brand. Evidently, Starbucks added 200,000 fans in one week recently with its Free Pastry Day promotion, an event that I participated in! Starbucks now has more than 3.7 million fans [...]
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Posted in Brand Expeditions, Interesting Articles, tagged Apple Computer, Blake Ellis, Brand Expeditions, CNN MOney, dan dunlop, Josh Glasser, starbucks, What's in a logo on August 12, 2009 | Leave a Comment »
On August 12, 2009, CNNMoney.com ran a story titled “What’s in a New Logo?” by Blake Ellis and Josh Glasser. You can check out the story at http://tinyurl.com/kqpju5.
The authors take a look at a number of well known logos including those of Apple Computer, BP, Starbucks, Kraft Foods, IBM, UPS and others.
The article is interesting [...]
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Posted in Interesting Articles, social media, tagged dan dunlop, Jennings, Jerry Work, tenets of twitter, three incontrovertible tenets of twitter, three tenets of twitter, twitter, twitter tenets on July 17, 2009 | Leave a Comment »
Jerry Work recently published an interesting article on the Talent Zoo website titled “Three Incontrovertible Tenets of Twitter.” Jerry recognizes that social media can be overwhelming (who has the time?), and offers some really sounds advice to help make it more manageable to maintain:
“Concentrate on your neighborhood” – Be focused. Follow people in a specific [...]
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There’s an article in Crain’s New York Business (CrainsNewYok.com) about the food truck vendors in NYC who are now using Twitter each morning to notify their loyal customers of their daily location and arrival time. This strikes me as a wonderful use of Twitter. Check out the article online at http://tinyurl.com/me89px.
The article by Lisa Fickenscher, [...]
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Posted in Brand Expeditions, Interesting Articles, tagged beefy chicken, beefychicken.com, Brand Expeditions, dan dunlop, El Pollo loco, El pollo loco and KFC, Kentucky Fried chicken, KFC, KFC cock fight, KFC grilled chicken, KFC Grilled chicken fiasco, nation's restaurant news on June 15, 2009 | Leave a Comment »
There is a cock fight of historic proportions taking place. It’s the battle between KFC and El Pollo Loco. Evidently, KFC’s new grilled chicken contains beef ingredients, not something you’d expect to find in your grilled chicken. And El Pollo Loco is going public with the news via a new TV spot. The TV commercial [...]
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Posted in Interesting Articles, tagged Brand Expeditions, Colbie Caillat, dan dunlop, depend brand, Depend branding campaign, Kimberly-Clark, marketing daily, media post, mediapost on March 30, 2009 | Leave a Comment »
Today is my birthday. Yes indeed. I’m not fifty yet but certainly getting closer by the minute! And perhaps forecasting what is to come, this morning’s MarketingDaily email blast from MediaPost featured a lead story about Kimberly-Clark’s Depend brand which is about to launch the largest campaign in its history. Needless to say, this was [...]
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Posted in Brand Advertising, Interesting Articles, Re-branding, tagged starbucks, purveyor of excess, starbucks brand decline, starbucks brand image, dunkin donuts, brand republic, ad age on March 21, 2009 | Leave a Comment »
The big news from Starbucks’ annual meeting last week was Howard Schultz’s reference to Starbucks’ image as a purveyor of excess. “We’ve become the poster child for excess … we are going to dispel this myth about a $4 cup of coffee,” he said at the meeting. Schultz went on to say that Starbucks has [...]
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Posted in Green Marketing, Interesting Articles, tagged Ann Smarty, Best Green Blogs, build links by greening your business, dan dunlop, dotherightthing.com, eco-friendly links, ecoFirms.org, green company directory, Green Maven, green profiles, GreenMaven, grownews.com, Jennings, promoting your green practices, search engine people on January 29, 2009 | Leave a Comment »
Yesterday I came upon a post by Ann Smarty on www.searchenginepeople.com. Ann’s post is all about how to manage your company’s reputation by way of promoting its green practices online. You can check out the post by clicking here.
Ann points out a number of resources including the following:
www.DoTheRightThing.com – You can add your company’s URL [...]
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Posted in Interesting Articles, tagged associated press report, bangers and mash, brand perception of france, dan dunlop, english top French in wine consumption, fish and chips, French Whine, Italy beats France, Jennings, Jenny Barchfield, misperceptions of France, perceptions of France, UK wine consumption, US wine consumption, wine-consuming countries on January 14, 2009 | Leave a Comment »
Okay, I have to admit, my perceptions of France just came crashing down today after reading an Associated Press report by Jenny Barchfield on the topic of global wine consumption and production.
Did you know that since 2005 people in the United Kingdom have consumed more wine each year than the French? Shocking.
Did you know that [...]
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