This April I did a presentation for the Advertising Federation of Charleston on the topic of marketing during a recession. The title of the presentation was “Big ideas for your shrinking ad budget.” The talk was part of the AdFedU series of marketing seminars for small business owners and managers. I focused on cost effective [...]
Archive for the ‘Media Planning’ Category
Make Sure Your Tray Tables Are In The Full Upright and Locked Position
Posted in Brand Advertising, Media Planning, Trends and Technology, tagged airport advertising, Brand Expeditions, contact planning, dan dunlop, Jennings, Jennings and Company, media placement, Media Planning, passenger security checkpoint advertising, securitypoint media, tray liner advertising, US Airways, zappos, zappos advertising, zicam, zicam airplane advertising on December 16, 2008 | 2 Comments »
The fact that advertising is everywhere is nothing new. But it is amazing some of the places you’ll find it – and some of the product tie-ins. Companies targeting business travelers are finding unique ways to deliver their messages.
Are you familiar with Zappos, the online shoe retailer? Lately I’ve noticed ads for Zappos lining the [...]
Media Planning for 2009: Play to Win!
Posted in Media Planning, Trends and Technology, tagged adam armbruster, advertising in a down market, dan dunlop, Jennings, Jennings and Company, Media Planning, NC advertising agency, Raleigh advertising agency, successful media planning, television week, televisionweek, tv week, winning media plan on December 11, 2008 | Leave a Comment »
The media supervisor in my firm, Cassie Stox, drew my attention to an article in TelevisionWeek (November 10, 2008 issue). We were actually on our way to a client’s facility to present their 2009 media plan, when she came upon the article titled “Taking Bigger Share of Down Market: Shifting Media Plan to Web and [...]
