If you don’t follow Social Media Today, I suggest you consider doing so. Go to http://www.socialmediatoday.com and take a look. I’ve found it to be a great resource.
On October 30, 2009, I found a post by Jill Kurtz titled “Data on Twitter and Social Media Use” that caught my attention. Jill reviews the findings of [...]
Archive for the ‘New Research Studies’ Category
J.D. Power: Customers’ Commitment to Banks Loosening
Posted in Brand Expeditions, New Research Studies, Trends and Technology, tagged bank customers trust declines, Brand Expeditions, customer-centric financial institutions, dan dunlop, J.D. Power, Jennings, media post, media post marketing daily, retail banking satisfaction study, retail banking trend, truliant, truliant federal credit union, Truliantfcu on May 22, 2009 | Leave a Comment »
This morning I read in MediaPost’s Marketing Daily that customers’ commitment to retail banks has decline for the third consecutive year. They were pulling information from the 2009 J.D. Power Retail Banking Satisfaction Study.
Quoting from the MediaPost Marketing Daily article:
“The study finds that customer perceptions of bank brand image have declined for a third consecutive [...]
Small Businesses Lag in Online Presence
Posted in New Research Studies, online marketing, tagged Center for Media Research, dan dunlop, Jennings, Jennings and Company, nielsen, NielsenOnline survey, small business advertising trend, small business internet use, small business research brief, small business study, small businesses online, webvisible on February 14, 2009 | 1 Comment »
My email blast yesterday from the Center for Media Research featured a new study from Webvisible and Nielsen that reported that only 44% of small business have websites. Click here to access the research brief. It was also discovered that half of all small businesses spend less than 10% of their advertising budget on online [...]
