Today in my Digiday: Daily (http://tinyurl.com/y99r4lp) email blast there was a short article on the six reasons companies are still scared of social media. If you don’t subscribe to Digiday Daily, it is a great resource and aggregator of information relative to all things digitial: content, publishing, advertising, emerging platforms, social media, and marketing. Check [...]
Archive for the ‘online marketing’ Category
New Full Frame Documentary Film Festival Blog
Posted in Brand Expeditions, online marketing, tagged dan dunlop, Documentary film, film festivals, Full Frame, full frame documentary film festival, Full Frame Film Festival, north carolina film festival on March 23, 2009 | 1 Comment »
With the Full Frame Documentary Film Festival a little more than a week away (April 2 – 5), I took it upon myself to create the “unofficial” Festival blog on WordPress. You can find the blog at http://fullframefest2009.wordpress.com. There’s some good information on the site, along with links to other blogs following documentary film.
I’ve already [...]
Use ‘Article Marketing’ to Boost Visibility
Posted in Good Books, online marketing, tagged alison woo, article banks, article city, article marketers, article marketing, dan dunlop, ezine articles, ezine trendz, how to say it, idea marketers, isnare, Jennings, Jennings and Company, lena claxton, Marketing with New Media, online article distribution, submit your articles, the phantom writers on February 17, 2009 | Leave a Comment »
Last weekend I was reading “How to Say It: Marketing with New Media” by Lena Claxton and Alison Woo, and they recommended ‘article marketing’ as a tactic for businesses to promote themselves and increase visibility. By this they mean using online article distribution services to submit your articles (600 to 900 words typically) to article [...]
Small Businesses Lag in Online Presence
Posted in New Research Studies, online marketing, tagged Center for Media Research, dan dunlop, Jennings, Jennings and Company, nielsen, NielsenOnline survey, small business advertising trend, small business internet use, small business research brief, small business study, small businesses online, webvisible on February 14, 2009 | 1 Comment »
My email blast yesterday from the Center for Media Research featured a new study from Webvisible and Nielsen that reported that only 44% of small business have websites. Click here to access the research brief. It was also discovered that half of all small businesses spend less than 10% of their advertising budget on online [...]
