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Archive for the ‘social media’ Category

If you don’t follow Social Media Today, I suggest you consider doing so. Go to http://www.socialmediatoday.com and take a look. I’ve found it to be a great resource.
On October 30, 2009, I found a post by Jill Kurtz titled “Data on Twitter and Social Media Use” that caught my attention. Jill reviews the findings of [...]

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In my Engage:Boomers eblast today from MediaPost the focus was on social media and Boomers – as expected. And the interesting thing is that the post by Matt Thornhill challenges conventional wisdom that social media is now the way to reach boomers. According to the author, “We don’t share in the excitement that Boomers and [...]

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For those of you who couldn’t attend my webinar on demystifying social media (October 20, 2009), or who didn’t know about it, I have embedded a video of the presentation below. It includes the slides from the presentation and my narration as I went through the presentation. I hope you find this to be helpful!
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If you follow my marketing blogs, you know that I am passionate about social media and the social web. Well, I’ve decided to lead free webinars for marketing professionals, giving my perspectives on social media. My goal is to do no-nonsense, user-friendly, highly practical presentations on social media.
On August 27th I did a webinar titled [...]

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Does your organizations have social media policies in place? Most don’t. So you’re not alone.
Yesterday afternoon I was following some social media chatter on Twitter from the Mayo Clinic/Ragan Summit (MayoRagan ‘09) when I came across a Tweet referencing Chris Boudreaux’s online database of more than 80 organizations’ social media policies. Chris compiled [...]

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Today in my Digiday: Daily (http://tinyurl.com/y99r4lp) email blast there was a short article on the six reasons companies are still scared of social media. If you don’t subscribe to Digiday Daily, it is a great resource and aggregator of information relative to all things digitial: content, publishing, advertising, emerging platforms, social media, and marketing. Check [...]

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Just recently I learned about an online community called DocWorthy. It is an online group for doctors, medical groups, and professional advisors. I have to admit that I’m a newbie when it comes to DocWorthy, but it looks interesting.
For an advisor or consultant to join the community, you need to provide  two recommendations written by [...]

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In July 2009, Russell Herder and Ethos Business Law undertook a research study to gain nationally-based insight on how business leaders view social media and its role in their organizations. The report is titled “Social Media: Embracing the Opportunities, Averting the Risks.”  Included in this free report:
• How business leaders are using social media
• Executive [...]

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In my Online Media Daily email blast from MediaPost, there was a feature by Mark Walsh about Starbucks’ climb to the position of  top Facebook brand. Evidently, Starbucks added 200,000 fans in one week recently with its Free Pastry Day promotion, an event that I participated in! Starbucks now has more than 3.7 million fans [...]

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According to an article in the The New York Times (July 22, 2009 issue), many mom and pop businesses are realizing the benefits of using Twitter to communicate with customers. The article, titled “Mom-and-Pop Operators Turn to Social Media,” takes the Twitter story beyond corporate giants like Starbucks and McDonald’s. Suddenly, Twitter is made relevant [...]

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