If you don’t follow Social Media Today, I suggest you consider doing so. Go to http://www.socialmediatoday.com and take a look. I’ve found it to be a great resource.
On October 30, 2009, I found a post by Jill Kurtz titled “Data on Twitter and Social Media Use” that caught my attention. Jill reviews the findings of [...]
Archive for the ‘Trends and Technology’ Category
J.D. Power: Customers’ Commitment to Banks Loosening
Posted in Brand Expeditions, New Research Studies, Trends and Technology, tagged bank customers trust declines, Brand Expeditions, customer-centric financial institutions, dan dunlop, J.D. Power, Jennings, media post, media post marketing daily, retail banking satisfaction study, retail banking trend, truliant, truliant federal credit union, Truliantfcu on May 22, 2009 | Leave a Comment »
This morning I read in MediaPost’s Marketing Daily that customers’ commitment to retail banks has decline for the third consecutive year. They were pulling information from the 2009 J.D. Power Retail Banking Satisfaction Study.
Quoting from the MediaPost Marketing Daily article:
“The study finds that customer perceptions of bank brand image have declined for a third consecutive [...]
ResumeGPS Embraced as a Timely Offering
Posted in Brand Expeditions, Trends and Technology, Uncategorized, tagged HR, HR tools, human resources, online recruiting, Optimal Blog, Optimal Resume, Optimalblog, Resume GPS, ResumeGPS, virtual recruiting on April 6, 2009 | 1 Comment »
At a time when most businesses are looking at handling day-to-day operations with fewer resources, some savvy companies, like Optimal Resume, are introducing timely technologies that expedite processes, conserve financial resources and provide new paths for business to follow to meet their objectives.
Just the other day, OptimalResume.com announced the launch of its patent-pending ResumeGPS™ program [...]
When Did “Value Meals” Become “Pairings”?
Posted in Brand Expeditions, Trends and Technology, tagged artisan sandwich, dan dunlop, dunkin donuts, pairings, starbucks, starbucks pairings, starbucks value meal, value meal, value meals on March 25, 2009 | Leave a Comment »
My question of the day is: When did “value meals” become “pairings”? The answer: When Starbucks decided to start offering value meals. A pairing is just an upscale version of a value meal. To truly be a pairing, you have to use words like ‘artisan’ and ‘caffe’.
Throughout history there have been many memorable pairings: Peanut [...]
Starbucks New Via Ready Brew
Posted in Brand Advertising, Brand Expeditions, Trends and Technology, tagged dan dunlop, Jennings, Jennings and Company, microground coffee, ready brew, starbucks, starbucks instant coffee, starbucks product launch, via, VIA ready brew on February 24, 2009 | 1 Comment »
Okay, one of my colleagues and I were given the opportunity to sample the new Starbucks Via Ready Brew. This is their new soluble product that is supposed to revolutionize the world of instant coffee. We didn’t have the benefit of a blind taste test, but it sure tasted like freshly brewed coffee. We each [...]
