Random Acts of Generosity Lead to Gratitude

As a marketing strategy, the idea of routinely committing random acts of generosity may not be something that has occurred to you. When I was in Starbucks this morning, my friends behind the counter told me that my lattes were on the house. There was no special reason or occasion to warrant this action. They [...]

Read Full Post »

ResumeGPS Embraced as a Timely Offering

At a time when most businesses are looking at handling day-to-day operations with fewer resources, some savvy companies, like Optimal Resume, are introducing timely technologies that expedite processes, conserve financial resources and provide new paths for  business to follow to meet their objectives.
Just the other day, OptimalResume.com announced the launch of its patent-pending ResumeGPS™ program [...]

Read Full Post »

Show Us Your Fish Face – NC Aquariums

I am a fan of a viral/interactive promotion of the NC Aquariums where visitors to their website are encourage to submit photos of themselves and their children making fish faces! The URL for the promotion is www.showusyourfishface.com.
I first learned about the program from their outdoor advertising promoting the “show us your fish face” URL. My [...]

Read Full Post »

“Social Media is a Cocktail Party”

Last weekend I read Jim Tobin’s new book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” It is one of three or four new books on social media that I ordered from Amazon over the holidays. I also bought “Facebook Marketing: Leverage Social Media to Grow [...]

Read Full Post »

Miller High Life Delivery Guy Commercials

I have to say that I love the Miller High Life commercials featuring the Miller delivery guy. They are so real and they just connect with me. As a career agency guy I tend to be jaded when it comes to advertising, but these spots make me smile. They fly in the face of up-tight, [...]

Read Full Post »

Wind Power in Rock Port, Missouri

On a recent flight to San Diego, I stumbled upon an article in the American Way magazine titled “The Wind Beneath the Power.” It tells the story of tiny Rock Port, Missouri’s $10 million investment in wind power. The town of Rock Port, with the help of John Deere Wind Energy and Wind Capital Management, [...]

Read Full Post »

Tide’s Loads of Hope Promotion

Have you seen TV commercials for Tide’s Loads of Hope promotion. Essentially, you can buy a Tide vintage logo T-shirt on their website and the proceeds of the sale support Tide’s efforts to help disaster victims. Here’s how Tide describes the effort on their website:
Tide Loads of Hope helps in the crucial days, weeks and [...]

Read Full Post »

The College of Charleston Brand Experience

If I could start over as a high school student thinking about where to go to college, I would choose the College of Charleston! In the spirit of full disclosure, my firm was recently retained to produce an institutional branding campaign for the school. Last Thursday, my team from Jennings made our first official visit [...]

Read Full Post »

Americans Expect Businesses to Have Social Media Presence

Here’s the news flash: A growing number of Americans expect to be engaged by businesses via social media.
My October 9 research brief from the Center for Media Research, drew my attention to a 2008 social media survey by Cone. You can access Cone’s information about the survey by clicking here. One of the key [...]

Read Full Post »

‘Make Me Super’ Viral Marketing

Kodak has a new viral marketing program that has captured the imagination of people in my office – despite being jaded advertising and marketing professionals. It is their ‘Make Me Super’ promotion – www.MakeMeSuper.com. The promotion is designed to drive people to Kodak online and make them aware of their Kodak Gallery. Here’s how [...]

Read Full Post »