Earlier this year, Dan was a featured speaker at the 14th National Forum for Customer Based Marketing Strategies in Las Vegas, Nevada. In September 2008, he was a speaker at the 2008 SHSMD Conference in San Francisco.
Dan’s presentation at the 2008 Society for Healthcare Strategy & Market Development conference (SHSMD) was a highly practical review of the need for healthcare marketers to take on the challenge of promoting and marketing their work to internal clients, stakeholders and to peers within the industry. It is not enough to do the work; by marketing the work we build equity and value for the marketing function within the organization.
In October, at the 2008 NESHCo Conference, Dan partnered with Brooke Tyson Hynes of Tufts Medical Center (Boston) as keynote speakers to identify the key elements of a successful patient safety campaign within a hospital or medical center. Dan and Brooke used the current Tufts patient safety campaign as a case study. The Tufts “speak bubble” campaign can be viewed online at http://www.SpeakupWashup.com. NESHCo is the New England Society for Healthcare Communications.
Speaking Engagements
- Upcoming – Co-Presenter with Dr. David Fairchild, Tufts Medical Center Chief Medical Officer – “Marketing Patient Safety: Taking on Clutter and Culture in your Hospital,” Society for Healthcare Strategy & Market Development (SHSMD) 2009 Annual Conference, Orlando, FL, October 1, 2009, 11:15am
Past Speaking Engagements (2006-2009)
- Presenter/Discussion Leader, Carolinas Healthcare Public Relations and Marketing Society Spring Conference, South Carolina Hospital Association, Columbia, SC, May 8, 2009
- Presenter, New England Society for Healthcare Communication, Spring Symposium, Providence, RI, May 5, 2009
- Webinar Presenter, “Marketing your Marketing and PR Effort,” New England Society for Healthcare Communications, April 15, 9:30-11:00 am
- Featured Presenter, American Advertising Federation (AAF), Charleston, SC Chapter, Ad Fed U Series, “Big Ideas for your Shrinking Ad Budget,” College of Charleston Campus, April 8, 2009
- Presenter, 14th National Forum on Customer Based Marketing Strategies, Caesar’s Palace, Las Vegas, February 4-6, 2009
- Keynote Speaker, New England Society for Healthcare Communications, Fall Institute, Westbrook, Connecticut, October 2008
- Presenter, Society for Healthcare Strategy and Market Development, Annual Conference, San Francisco, California, September 2008
- Presenter, Thirteenth National Forum on Customer Based Marketing Strategies, Phoenix, Arizona, April 2008
- Round Table Moderator, Carolinas Healthcare Public Relations & Marketing Society Annual Conference, Asheville, North Carolina, November 2007
- Presenter, National Professional Development Conference of the Association of American Medical Colleges (AAMC), Austin, Texas, March 2006
- Presenter, American Chamber of Commerce Executives Annual Convention, Cleveland, Ohio, August 2006
- Presenter, Carolinas Healthcare Public Relations & Marketing Society Annual Conference, Isle of Palms, South Carolina, November 2006
