Articles and Chapters Written by Dan
- “A Vision for Strategic Marketing in Healthcare,” co-authored by Anissa Davenport of University Health Systems, Healthcare Marketing Report, May 2009
- “Marketing your Marketing and PR Effort: Don’t Keep You Success a Secret,” Marketing Health Services, Spring 2009
- “Keeping the brand promise after a campaign launch,” Ask the Advisors Column, Healthcare Marketing Advisor, March 2009
- “Best Practices in Hand Hygiene Compliance,” NESHCo News, January 2009
- “Considerations when preparing a community benefits report,” Ask the Advisors Column, Healthcare Advertising Review, November/December 2008.
- “Living the Brand,” Contributing Feature, Healthcare Advertising Review, September/October 2008
- “Using Outdoor advertising in Healthcare,” Ask the Advisors Column, Healthcare Advertising Review, September/October 2008
- “Using the web and new technologies in healthcare marketing,” Ask the Advisors Column, Healthcare Advertising Review, July/August 2008
- “Echo-Branding and Today’s Consumers,” Contributing Feature, Healthcare Advertising Review, March/April 2008
- “Keys to Successful Service Line Marketing,” Ask the Advisors Column, Healthcare Advertising Review, March/April 2008
- “Making Connections,” Marketing Health Services (AMA publication), Fall 2007
- “Building Brand Momentum with Service Line Marketing,” Healthcare Marketing Report, October 2006
- Co-authored chapter on healthcare marketing for Essentials of Physician Practice Management, published by Jossey-Bass 2004
Pieces Written about Dan’s Work
(Articles where Dan is quoted or work produced by Dan and his team at Jennings is featured.)
- Featured in “Hand Hygiene Strategies,” Infection Control Today, June 2009
- Featured in “Your Health: More dirt on disease and washing your hands,” USA Today, May 18, 2009
- Featured in “Innovation will be key to surviving bad economy,” Health Governance Report, May 2009
- Featured in “Campaigns That Aren’t Washed Up,” Healthcare Marketing Advisor, January 2009
- Featured in “Hanging in the Balance,” HealthLeaders Media Marketing Weekly, December 3, 2008
- Featured in “Off-limits advertising: The dispute about whether hospitals should market patient satisfaction scores,” Healthcare Marketing Advisor, November 2008
- Featured in “Creating a real community via the virtual world,” Healthcare Marketing Advisor, September 2008
- Featured in “Image Campaign – UHS Colors Campaign,” Marketing Healthcare Today, Fall 2008
- Featured in “Building a brand: Color, care and family define a brand image,” Healthcare Advertising Review, January/February 2008
- Featured in “Family of care: Branded with color,” HealthLeaders Media Marketing Weekly, January 16, 2008
- Featured in “Puzzle Me This, Adman,” HealthLeaders Media Marketing Weekly, September 19, 2007
- Featured in “A puzzling campaign: Illustrations lead the way to a suburban campus,” Healthcare Advertising Review, November/December 2007
- Featured in “Multi-integrated ‘Connections’ campaign illustrates the importance of continuity,” Healthcare Advertising Review, September/October 2007
- Featured in “CD-ROM an Effective Tool for Staff Recruitment at UNC Health Care,” Healthcare Marketing Report, November 2006
- Featured in “Campaign Spotlight: UNC Cancer Campaign,” Marketing Healthcare Today, September/October 2005
- Featured in “Cancer still a Most Important Service Line to Market,” Healthcare Marketing Report, October 2005
- Featured in “Getting to the Heart of the Matter,” Healthcare Marketing Report, September 2004
